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Trinity Walk Shopping Centre Wakefield

Client: Halogen Ltd (Communications Consultancy)

Halogen was appointed by a consortium of Sovereign Land, Ares Management and Shepherd Construction to deliver communications for Wakefield’s 500,000 sq ft Trinity Walk shopping centre – the first retail centre to open following the recession.

Halogen managed all aspects of the campaign through occupier marketing and consumer events to the successful launch resulting in extensive radio, press and online coverage across national, trade and customer media. Since then Halogen has continued to provide strategic communications’ consultancy and since 2014 to new owner Orion Capital Managers, which is now undertaking a proposed cinema-led extension to the scheme.

Mitch Duncan was commissioned over two days to photograph Trinity Walk with a holistic approach by including a ‘human dimension’ in many images to capture people enjoying a busy atmosphere shopping, relaxing and socialising.

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